Where to Buy Wine Online in Australia
To be honest, I do buy wine online more and more these days. There’s something lovely about sitting on the couch in my pyjamas and glass of red wine in hand browsing through the online wine shops and then having someone else carry the wine to me!
Don’t get me wrong, I absolutely love going to cellar doors but sometimes doing that at 10pm in my pyjamas is just a tad weird. Plus with the pandemic, well online ordering is sometimes the best way to do it.
So I have put a list together places you can buy wine online below and compared them based on their selection, pricing, features and my experiences on the sites.
Please note: I am an affiliate partner for some of the websites below. Which means I may receive a small amount of commission if you click through to their websites and purchase.
Clutch Wine
Selection: Bottles from around the globe
Focus: Focused on small batch wine and minimal intervention wine producers from around the world
Pricing: From $19
Features:
- Fun and exciting wine packs designed by a sommelier.
- Wine club subscription
- Same day delivery for Adelaide Metro
Shipping: 7 Days Sama day in Adelaide. Next business day dispatch to Interstate. Free Delivery over $100
Location: Based in Adelaide, shipping Australia wide
Summary: Clutch kindly sent me a 3-pack of their wines to sample. It arrived quickly and was packaged well. I really enjoyed the selection as they were 3 wines I had never come across before and ones that I doubt you’d find anywhere else.
Website: clutch.wine
TC Reader Deal: Get 10% off when you use the code ‘ClutchCork’
Dan Murphy’s
Selection: Over 7,500 products (this includes wines, spirits and beers)
Focus: Everything!
Pricing: Anywhere between $3 for a bottle of Sauvignon Blanc to a $45,000 bottle of Scotch Whisky
Features:
- Competitive prices
- Stock availability is shown online
- A range of delivery options from same day to picking a specific day
- Order online and collect in store option
- Online tasting notes
- Search by wine type, vintage, region, price point, ratings, promotions, brands and more
- Case deals
- Expert & customer reviews
Shipping: Various options ranging from $7 upwards. Free delivery on orders over $300
Location: Australia-wide
Summary: Obviously we all know Dan’s and the massive selection they have. If you’re looking to stock up for a party, particularly if you want a range of wines, beers, etc then this is your one-stop-shop!
Get Wines Direct
Selection: A very wide range (their tasting panel, try over 10,000 wines annually)
Focus: A bit of everything.
Pricing: From under $10 per bottle to over $100 per bottle
Features:
- Premium wines at discounted prices
- Delivery Australia-wide
- 100% money back guarantee
Shipping: $9 Australia-wide or free with purchases over $300
Website: getwinesdirect.com
Good Pair Days (previously The Wine Gallery)
Selection: 50+ curated bottles
Focus: Curation! They like to think of their service as monthly tailored wine adventures. Each month Banjo Harris Plane, the three-time Australian Sommelier of the Year, selects a dozen small-batch bottles from around Australia and the globe. And based on your taste profile, they send you the three they think you will like the most.
Pricing: Monthly subscriptions start at $69.
Features:
- Your wine subscription is entirely personalised.
- They start by getting you to take an online palate profile quiz to match you to a selection they think you will find delicious.
- After each month’s box, they ask for your feedback on each bottle; and that way they keep learning more about your tastes.
- Before your next box arrives they give you a heads up on your selection and you get the chance to make changes if you like.
- Each wine is accompanied by tasting notes, the winemaker’s story, food matches and a link to a recipe that’s perfect for the bottle.
- One-off wine purchases can browse through their curated selection by their selecting foods, moods, seasons or tastes.
- They guarantee you’ll love every bottle or they will send a replacement in your next box.
Shipping: $9 Australia wide or free with 4 or more bottles. Normally 1-5 business days.
Location: Sydney & Melbourne
Summary: I love these guys! The wine selection is always interesting and not stagnant which keeps me interested and trying new things. I also love the little touches. From the wonderful eco-friendly packaging to the tasting notes and a matching recipe. Not to mention the extra surprise in the box each month! I have made many of the suggested recipes and even for a novice in the kitchen like me, they are simple yet super tasty. I cannot recommend Tom, Banjo and the team at Good Pair Days highly enough!
FREE $100 Cheeseboard Esky welcome pack with your first monthly box
Just Wines
Selection: 4000+ Wines from 500+ Wineries
Focus: To have the largest selection of wines from wineries across Australia and provide customers a common platform to find all Australian wines at one place.
Pricing: From under $10 bottles up to over $50 bottles
Features:
- Currently selling more than 4000 wines, have plans to increase this to 10000+ by next year
- Wines at all price ranges
- Daily wine deal
- A Wine Club which comes with many exclusive benefits
- Prompt, safe & assured delivery
- 100% Money Back Guarantee if not happy with wine received. Options of refunds, credit or replacement of wine
Shipping: Flat $9 Australia-wide (Free shipping on selective deals and offers)
Location: Wetherill Park NSW
Summary: I haven’t personally bought from Just Wines. From what I can see you need to buy by the case however it looks like you can snap up some bargains. You can even buy Sauv Blanc already in a glass! The site seems easy to navigate and you can search my wine style, winery, price bracket or region which is handy.
Website: justwines.com.au
Laithwaites Wines
Selection: Huge selection of wines from around the globe. An international company which has been trading since 1969.
Focus: Australian and global wines
Pricing: From approx. $10-950+
Features:
- Have been in business for over 50 years – so they must be doing something right!
- More than a million customers worldwide
- Wines from classic and emerging wine regions of Australia alongside from around the world
Shipping: From $10-$30 per case approximately, see delivery info here
Location: Sydney, New South Wales
Summary: They initially caught my eye with their wine advent calendar, and then in 2022 I partnered up with them as an affiliate partner after making my first purchase of a case of winter wines to get me through the cold months of 2022. I found the online ordering very easy and I have to admit they have some great deals, especially if you buy wines in bulk.
TC Reader Deal: 20% off purchases of 12 bottles or more!
Code: CORK20
Terms: 20% off any order of 12 or more bottles of wine from the Laithwaites range excluding all Wine Club cases, new customer offer cases, Laithwaites Gift cards, Bottles and cans 250ml or less and Advent calendars. A voucher code must be entered into the voucher code field during checkout for the discount to apply and is only valid for that transaction. The voucher is not redeemable for cash, cannot be used in conjunction with any other Laithwaites offer and is only redeemable online at www.laithwaites.com.au. One 20% discount redemption per customer. No sale contract is formed, and your order is not accepted until we dispatch the product(s) to you. You must be 18 years of age or over to order wine from this site. Wine will not be delivered to persons under the age of 18 years. We do not deliver to parcel lockers and unfortunately, due to rising delivery costs and current liquor laws, we are unable to deliver to the Northern Territory. Our full terms and Conditions of sale & Privacy Policy apply to this offer and are available here: www.laithwaites.com.au/terms or call us on 1300 762 832. © 2022 Wine People Pty Ltd. LIQP770016550. Level 2, 407 Elizabeth Street, Surry Hills, NSW 2010. All rights reserved.
Naked Wines
Selection: At any one time there are around 90-135 wines available online
Focus: Exclusive wines from boutique Aussie and Kiwi winemakers
Pricing: $8.99-$25 (with a few Vintage Champagnes at $50)
Features:
- Crowd-funded project to give us access to top quality wines from boutique winemakers who are not spending all their cash on sales & marketing but instead on the wine they produce
- Angel club for access to cheaper wines and postage
- The average price point is $12 a bottle
- Mixed cases alongside a special ‘tasting game’ box so you can do your own tasting at home with friends
- Online tasting notes
- Online customer reviews
- The Naked Wine app for ordering and browsing
- Your account & the app keeps track of everything you bought and your ratings if you decide to rate them
- Communication direct with the winemakers through the app and online
- Super quick delivery
Shipping: Angels get discounts on delivery in all areas. Metro areas are almost always free next day delivery. Rural area delivery costs vary but generally come in under $10. Metro Perth is $4.99 next day delivery for Angels, $9.99 next day for non-Angels.
Location: New South Wales, however, they also have a warehouse in Perth
Summary: I have only recently tried out Naked Wines, and I do like the idea of having access to wines which you can’t find on the shelves at your bottle-o. The whole crowd-funded idea is great and I’m looking forward to becoming part of the club (I’m currently on the waiting list, due to supply and demand they can only have a certain amount of people in the club, read more here). I also like having the app at my fingertips so I can see what people are saying about the wines, give my two cents and I’ve also had winemakers respond to my comments which is pretty cool.
TC Reader Deal: $50 Naked Wines voucher code to get you started!
Popsy & JJ – European Wines
Selection: Currently French and Italian reds, whites, sparkling, rose and dessert wine that cover historic and world renowned wine making regions of the globe.
Focus: Popsy & JJ focus on artisan family producers who have been making wine for generations and that you will not find anywhere else in Australia! They only offer wines to Aussie wine lovers that they both love from over 2000 wines tasted!
Pricing: They have the best prices on their wines in Australia! Prices start at $22.99 for a Soave and go up to $111.99 for a Barbaresco. They have specials so make sure you are signed up to their newsletter for wines of the week deals!
Features:
- Competitive pricing
- Video reviews and written reviews for every wine
- QR codes on every bottle so you can check out their reviews easily
- The ability for you to mix and match any of wines and in any quantity you wish
Shipping: They ship to every state for $10 per dozen. Order 3 dozen and shipping is free! Shipping times between 2-5 days.
TC Reader Deal: Get 10% Off – Click For Details
Website: www.popsyandjj.com.au
Secret Bottle
Selection: 6 curated wines every month chosen one of the many Australian wine regions
Focus: 3 bottle monthly subscriptions or 3 x 60ml tasting tube monthly subscriptions
Pricing: Monthly Subscriptions Starting at $25 including delivery
Features:
- Discover boutique Australian wines from over 75 Australian wine regions
- Choose monthly deliveries of 3 red wines, 3 white wines or indulge in both
- Taste your wines first with the Tasting Club (60ml tasting tubes which are bottled using a patented machine from France that uses nitrogen to ensure the wine is kept at the best possible condition for 5-6months) and only buy what you love
- Matching tasting notes with each wine
- Exclusive offers and discounts at the members-only Secret Bottle Shop
- Expand your wine knowledge with tips and wine education
- No lock-in contracts
Shipping: Included in subscription prices for delivery Australia-wide
Location: Secret Bottle are based in NSW
Summary: I tested out the Secret Bottle wine tubes a few years back and I have to admit I thought the little tasting tubes were a great way to try a few different wines without having to spend the cash on full bottles! It’s a new, out-of-the-box concept for the Australian market and who doesn’t love a little secret!
The Wine Collective
Selection: Over +9,000 wines plus spirits.
Focus: To bring together authentic wines from genuine small-medium sized producers with amazing deals. We are Australia’s largest independent online wine retailer (9k+ wines from Australia & around the world) with over 75 years of history.
Pricing: From $10.99 to up premium prices.
Features:
- $10 Off first purchase
- $20 to use on your second purchase
- My Collective Rewards Program – You can earn Rewards Points on every purchase made. Our members enjoy exclusive access to Australia’s best wine deals, priority to shop rare and limited release wines, competitions and unique shopping experiences.We also give our customers other ways to earn, such as supercharged earn rates on special promotions, referring friends, reviewing your favourite wines, and much more. Points are instantly redeemable through the checkout in amounts between $5 and $100. Simply apply your rewards on the final page of the checkout before confirming your order.
- Access to your own wine advisor. Providing a single point of contact, our Personal Wine Advisors are here to help broaden your horizons and offer unrivalled access to the best wines from Australia and around the world.
- Exclusive collections through our International Marketplace. World-first direct to consumer access to one of the world’s greatest portfolios of wine.
- 98.2 wine satisfaction rate.
- Online customer and critic reviews.
Shipping: From $9.95 to Free Shipping over $300 (delivery fee will change depending on post code). Delivery only inside Australia.
Location: Sydney, New South Wales.
Summary: The Wine Collective stems from the same people as The Wine Society (Australia’s oldest wine club founded in 1946) and Cracka Wines. I ordered from TWC when they had an epic sale and nabbed a case of wine for about $150 which was down from about $500 and have loved all the wines immensely. I will be shopping from them again for sure.
Website: thewinecollective.com.au
Vinomofo
Selection: Approximately 200 different wines
Focus: A wide range of varieties from all over Australia and the globe
Pricing: Anywhere from $8.25 up to $500 per bottle
Features:
- Deals as high as 70% off RRP
- 100% Mofo happiness guarantee, meaning If you’re not 100% happy, you can return your order at any time for a replacement, credit or refund. They’ll even pick it up and cover the return shipping cost.
- Less than 2% of the wines submitted pass their tasting panel and make it to the site
- Online tasting notes
- Wine club (a case sent to you every 3 months)
- Online videos to help improve your wine knowledge
- Mixed cases
Shipping: $9 shipping cap Australia-wide
Location: Victoria
Summary: To be honest I have only ordered from Vinomofo once and I got a ripper of a deal alongside trying out some Vinomofo wines as a blogger collaboration a little while ago. I always check out their site when new deals come out as you can pick up some bargains. The personality of the company that comes through in all their online content and on their social media channels is very approachable and really does make wine drinking fun, not snobby.
Website: vinomofo.com
Waters Wine Co![Buy wine online at Waters Wine Co Website](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20157'%3E%3C/svg%3E)
Selection: 500 + wines and growing, from artisan, iconic and (mostly) family-owned producers.
Focus: A great selection of quality wines from around the world, with a particular focus on smaller producers making wines to excite and entice wine drinkers. We source wines of fantastic quality and value – no compromise.
Pricing: Anywhere from $15 for everyday drinkers to $300+ for top quality German Riesling or Grand Cru Burgundy. And a lot in between!
Features:
- Organic and biodynamic producers.
- We’re a small, family business and like to support small, family producers.
- Personalised service – tell us what you like and we’ll put together a selection to suit your palate and budget.
- We make a point of stocking wines you most likely won’t find browsing the shelves of your local bottleshop.
- Our ‘Curious Wines’ range of unusual grape varieties and wine styles from around the world. Try something different!
- Competitive prices.
- Online tasting notes and producer profiles.
- Mixed cases.
Shipping: Free local delivery on orders over $150. Free National delivery on orders over $300. Otherwise $15 per case of 12 bottles or less.
Location: Sydney’s Northern Beaches
Summary: Even though I haven’t bought wine online from Waters Wine Co before, I am intrigued! They definitely have a bit of everything from Tyrrells to lesser known producers. The website functions well and is easy to use from what I have seen so far.
TC Reader Special: Use the code Get10off at checkout for 10% off!
Wine Cloud
Selection: 500+ wines
Focus: Winemakers sign up to the site and sell directly to you, Wine Cloud is a vineyard & wine marketplace more so than an online wine shop
Pricing: $10-$350+
Features:
- You’re literally buying wine directly from the winemaker (wines are shipped directly from the cellar door)
- Cellar door only wines for purchase
- Speciality wines such as museum releases, pre-release wines, organic & vegan wines as well as ciders and fortified wines
- Free delivery on all wines over a certain price point
- Tasting notes online
- Mixed cases
Shipping: All winemakers offer FREE delivery, they just offer it at different order value levels
Location: New South Wales, however, your wine is shipped straight from the vineyard
Summary: To be honest Wine Cloud is a rather new online wine shopping experience for me. I love the concept of buying directly from the cellar door. And the ‘speciality’ and ‘cellar door only’ sections really grabbed my attention. I love hunting out something new and unique. There is definitely some interesting wines onboard Wine Cloud!
Wine Selectors![Buy Wine Online at Wine Selectors](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20201'%3E%3C/svg%3E)
Selection: Over 600+ Australian wines, all of which have been judged by the Wine Selectors Tasting Panel and have received a bronze medal score or higher. (All wines are blind tasted to ensure impartiality.)
Focus: An extensive range of high-quality Australian wine, sourced from both iconic and boutique wineries from around the country. Option to purchase single bottles, 2 pack, 3 pack, 6 pack or 12 packs. Select from eight preselected wine plans – including those with a focus on regional discoveries, celebratory selections or connoisseur collections – or choose your own varieties and quantities via their customised wine plan option.
Pricing: Whilst there are a few bottles that can be found between the $13-$17 mark, most of the Wine Selectors range generally falls somewhere between $17-$70 – a price point that can be attributed to their high-quality product offering. They also have a great range of top-shelf wines as well.
Features:
- 100% satisfaction guarantee – love every wine or Wine Selectors will give you your money back.
- Complete flexibility with wine plans, there are no contracts or commitments. If you are unable to take a delivery, let Wine Selectors know at your earliest convenience. There is no financial catch if you decide to skip or stop your deliveries.
- Australian wines only
- Highest standard of wine selection and curation is undertaken by the Wine Selectors Tasting Panel who has over 140 years of collective experience
- Knowledgeable customer service team, always available for enquiries
- Exclusive member benefits such as:
- 20% discount on the RRP of wine at a range of Australian cellar doors
- Complimentary copies of Selector, Australia’s highest circulating wine and food magazine, plus an annual, highly-sought-after food and wine calendar
- $30 Wine Selectors e-voucher each year to spend during your birthday month
- Educational tasting notes, included in every Cellar Door Release selection
- Exclusive invitations to various food and wine events held throughout the country
- The latest in Australian wine and food news delivered directly to your inbox
Shipping: If you spend $299 or more in one transaction, delivery is FREE*(*excludes Cellar Door Releases). For more shipping details click here.
Location: Newcastle, New South Wales
Summary: I have collaborated with Wine Selectors on a number of projects and have had a great experience. I really enjoyed their Australian First Families of Wine case and the 2019 Calendar Collection! You can read my Wine Selectors tasting notes here.
Website: wineselectors.com.au
What is your favourite place to buy wine online? Let us know below!
I’ll be sure to add them 😉
You have missed the best place to buy win online in Australia – Wine Direct http://www.winedirect.com.au
They were one of the first and original online wine sites in Australia. Great People!
Thanks for the tip Craig, I’ll be sure to check them out next time I am in Melbourne. Feel free to pass on the message for them to contact me and I’ll add them to the line up 🙂
i think you forgot one of the better players in the melbourne market, The Local Drop (https://thelocaldrop.com.au/). Great wines from all over the globe and the best service ive come across…im biased as im now an investor after being a happy customer….
Thanks for the heads up Louise, I’ll send you an email!
Thanks for the lowdown Casey.
We’ve just opened our online wine business specialising in smaller, artisan, family-owned producers from Australia and around the world. Check out https://www.waterswine.com.au/
We’ve also got a ‘Curious Wines’ range for something a little different…..
I agree Judy, Goodwill wines are a fab initiative: https://travellingcorkscrew.com.au/blog/good-spender-goodwill-sparkling-wine/
Check out Goodwill Wines and get select, good value wine while also donating to one of their wide list of charities.
Haha how good would that be, I like how you think Tony! Perhaps check out Secret Bottle above ^^ that might be something for you?
Good point about going wrong in shops but in the past dozens or half-dozens have seemed to be the main online purchase options and a wrong choice has more consequences. In a shop I can buy one bottle, try it, then come back for more if I like it. But the curated sites definitely interest me and it may be time to have another go. A mixed dozen of interesting wines is a very interesting idea.
OTOH if you can invent a way to send tasting samples through the internet you’d make more money than Amazon and Google combined! 😀
It is a tricky one Tony, especially when it comes to wine as everyone has different tastes and experiences. Even at stores, you can have the same experience so I guess it really comes down to doing some decent research beforehand across a number of resources and then giving it a go.
A very useful list indeed. My main problem with buying wine online is the potential for um… correlation issues… between what the wine tastes like and what the tasting notes say the wine tastes like. Not that I’m accusing Oz retailers of being shonky used car salespeople. But… My only online wine buying (apart from repeat buys of wines I know) was from the retailer that rhymes with Furphy… At least the colour matched the tasting note; the rest, not so much.
Fair enough Jill! When and where possible, I always suggest to buy direct from the cellar door 🙂
I love the concept of Winecloud – buying direct from the vineyard! IMO this one should come before Dirty Dans and the MOFO’s that screw the farmers down on price!
Ooo thanks Elisha, I’ll check them out 🙂 Thanks for the heads up!
The boys at Different Drop have a great selection of wines. Worth a browse…
Thanks for the heads up Grant!
Hi – we’re a new wine kid on the block italiandirectwines.com.au offering great Italian wines imported direct from vineyards around the Tuscany region and sold online in Australia. Prices range from a $1 a bottle to $34 a bottle, reds, whites, rosés and sparkling wines, with all products sold in cases of 6 bottles or more to give our customers the best prices possible.
Delivery is offered Australia wide, with fixed priced shipping in Victoria where our warehouse is located and weight based delivery charges to all other Australian states.
Visit our website and take advantage of the great wine bargains. You’ll be surprised at just how good the wine deals are!
Thanks for the feedback Jack and I’ll definitely keep that ideas in mind 🙂
Nice one Casey! A suggestion for another article – Best Wine Auction Sites. Thanks for the awesome info.
More free wine than you can drink, that’s how to live life!! Thanks for stopping by Nicole, loving the linky party! x
Really helpful list. At the moment I’m scoring more free wine than I can drink (What a problem!). I haven’t done much online buying because I am always wary of there being a catch so this is super helpful.
Tank you for linking up with #Winenot Wednesday too x
No problem Louise, thanks for popping by 🙂
Great to see them all in one place. I particularly like the look of the Naked Wines and the Wine Cloud, working direct with the winemaker. Nice post Casey! Thanks for linking up via #WINENOT !
Thanks for the feedback Diane! Happy wine drinking 🙂
Great article, lots of interesting information.